You're not being compared to other lawyers.

You're being compared to Amazon and Netflix and Apple and Tesla and Facebook and all the brands that your clients interact with who have focused on delivering a seamless 24-7-365 anticipatory convenient relationship.

That's Joey Coleman, client experience expert and New York Times best-selling author.

I don't care what you say. I care what you do. And you can tell me you are world-class and

amazing and incredible, but if you're not actually delivering on that,

there's a major problem.

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.

I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the

last few years, earning a spot on the Inc. 500 list of the fastest growing private companies in America.

Our approach has been to take everything we've learned about generating massive growth within

our own organization and help the country's most ambitious and committed law firm owners do the same for theirs. In each episode of this podcast,

I sit down with innovative market leaders from the legal industry and beyond to learn from those

who thrive in the face of adversity, challenge the status quo, and define what it means

to be a true game changer. Today, we're revisiting one of our most popular episodes from the podcast where I sat down with Joey Coleman to discuss

how to cultivate a service-obsessed culture in your law firm, why first impressions are lasting impressions,

and how to create a world-class client experience that turns every interaction into an opportunity for lifelong loyalty.

At the end of the day, if you don't have systems that you can execute on consistently,

stop deluding yourself.

You don't actually have a business.

You think you have a business.

What you really do is you have an expensive hobby.

...