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SaaS Interviews with CEOs, Startups, Founders

1707 How He Cheated Growth With $5k Acquisition on Day 1

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 27 March 2020

⏱️ 15 minutes

🧾️ Download transcript

Summary

I am a multi time founder and currently running Castos podcast hosting and analytics. We provide podcast hosting alongside our Seriously Simple Podcasting WordPress plugin to thousands of podcasters. Our goal is to make podcasting easy to understand and accessible to all.

Transcript

Click on a timestamp to play from that location

0:00.0

Castos, helping podcasters scale faster, host their files, and also present it via WordPress.

0:05.5

Started via a small acquisition of a WordPress plugin.

0:07.7

Now today, over 1,000 customers paid about $19, $20 a month a month, so call it $20,000 a month, up from $5,000 a month just about a year ago.

0:14.4

So nice growth here early on, all bootstrapped and profitable team of four based on remote locations all around the world. Six percent logo churn. He's working on now driving expansion revenue with some new product lines over time.

0:25.6

Hello, everybody. My guest today is Craig Hewitt. He's built a multi, he's a multi-time founder

0:30.3

and currently running his company called Castos, a podcast hosting and analytics company.

0:34.5

They provide podcast hosting alongside their seriously simple podcasting WordPress plug into thousands

0:39.1

of podcasters.

0:40.3

Their goal is to make podcasting easy to understand and accessible to all.

0:44.2

Craig, are you ready to take us to the top?

0:46.1

Let's do it.

0:46.7

All right.

0:47.3

So first of, how did you get into this space?

0:49.1

Were you a host first and said, oh my gosh, I need a solution.

0:51.4

Let me code this or was it flipped?

0:53.8

Yeah, definitely. I was a podcaster. I actually run another business in the podcasting space

0:58.4

called Podcast Motor, where we provide podcast editing and production services. And kind of

1:03.1

through both of those, a lot of the services out there that do hosting are, you know,

1:07.8

could stand some improvement. And we had the opportunity to acquire the WordPress

1:11.6

plugin. It started off as just a free WordPress plugin. And so we bought it off of its kind of

1:16.1

original developer for pretty cheap and then built the hosting platform on top of it.

1:20.4

What years you buy it? Two years ago right now. So we're talking in January 2019. I want to dive here

...

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