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SaaS Interviews with CEOs, Startups, Founders

1706 The Early Days: How He Got His First 8 Customers

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 26 March 2020

⏱️ 14 minutes

🧾️ Download transcript

Summary

Deepak has 20 years of experience in product and marketing roles at storage, application and networking companies. He has served in leadership positions at Druva, Riverbed, Sun, AOL and at Netscape where he launched several products. Deepak has an MBA from UC, Berkeley and an MS in Computer Science from Cornell University.

Transcript

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0:00.0

He would have jumped into the startup game earlier.

0:02.6

Several months ago in 2017, he did launching his company, adia.io, which again, helps you manage and secure your SaaS application, save time, reduce errors,

0:12.6

really secure all this data to save costs at the same time.

0:15.4

They currently have about eight customers paying $100 per month, so $800 per month in revenue.

0:20.2

It's too early to talk about

0:21.5

unit economics. They raised about 250 grand in terms of funding thus far, hoping to raise

0:27.3

additional capital later on once they hit about 15 grand in monthly recurring revenue.

0:32.3

Hello, everyone. My guest today is Deepak Bala Krishna. He has 20 years of experience

0:36.8

in product and marketing roles

0:37.9

at storage application and networking companies. He served in leadership positions at Druva,

0:42.0

Riverbed, Sun, AOL, and Netscape where he launched several products. Deepak has an MBA from

0:46.9

UC Berkeley and MS and computer science from Cornell University today running his new company,

0:51.4

adia.io, which we'll talk about today. Debak, are you ready to take it to the top?

0:55.8

Yes, I am. Thank you, Nathan.

0:57.1

All right, very good. Thanks for joining me. Tell me about Adi.

0:59.6

What's the company do and how do you make money?

1:01.9

Sure. So Adia helps enterprises manage and secure their applications in the cloud.

1:07.2

Essentially, as companies are moving all of their applications to cloud applications like G Suite,

1:11.9

Slack, Office 365, and the like, they're finding out that these are very difficult to manage.

1:17.5

IT teams are now strapped because they've learned 15 new applications, they forget what they've

1:22.9

paid for, who's using it, how much they're spending, then they save money.

1:26.2

And most of all, data is now spreading across all of these applications, and they're losing

...

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