Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose noise is the

enemy and creating a clear message is the best way to grow your business.

I'm your host Donald Miller. I'm joined by my co-host Dr. J.J.

Hi, J.J.

A couple weeks ago we talked about you on Instagram sharing the story of entering a

diarrama in the Tennessee State Fair.

Yes. And for those you don't know what a diarama is, I didn't either.

It's basically a small scene made with miniatures.

In that process, you have created super fans.

We went to a soccer game last a Major League soccer game

and people were coming up saying, man,

I just, the entry about you entering the contest and winning and...

Well, because I did Inst stories about it.

I basically like did for a few days in a row about making it

and the drama that surrounded the making it and then dropping it off.

People were wondering because there were times you were crying about things that were,

you're drinking whiskey because you're not sure if you, and it's all a con.

But even points, I was watching it going, is he serious?

The line between truth and reality and it was very fine. It was very

fine because I was very excited about the ribbon but also it was a little dramatized.

You did things on social media and you told a story that created super fans because now I have people

writing in all and you've had fans before I've never gotten social media

...