Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose.

Noise is the enemy and creating a clear message is the best way to grow your business.

I'm your host Donald Miller.

I'm joined by my co-host Dr. J. J. J. J. J.

We are going to talk about something that is a pain for everybody listening.

Tim's in the room.

Tim is actually part of the solution to the problem.

Do you remember when we were young, we first started this company,

how easy it was to get things done?

Yes, because we could literally turn our chairs around and talk to each other.

That's right and then you just do it. You just make a thing. Hey can we do this? Let's do it. Yep. Yeah, exactly. And things changed.

Now I will say this. it is just as easy with the company we have now to get things done quickly.

It's just that it causes an enormous amount of problems that it didn't use to cause.

Yeah, yeah. So literally Tim, who we love, went on sabbatical recently.

Tim is our execution guys, our COO.

We went on sabbatical.

Every seven years, if you're in leadership here, you get an extra two weeks of vacation vacation but we require you take it with one of your other weeks.

So you're gone for three weeks, turns off his phone and all that kind of stuff.

He leaves and then we filmed this course which we had already planned and Tim was there for the filming on mission statement,

how to write your mission statement, your guiding principles and it's basically the formula or

tactics that screenwriters use to pitch their screenplays to producers, we use the same tactics for you to create your narrative and pitch it to your team members and everybody else.

Exactly. So it creates a mission statement guiding principles that people will actually pay attention to rather than

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