Before we get started let me tell you what's happening at business made simple

some of you know that a few months ago we launched business made simple dot com

is a daily two to five minute video where I give people a business tip what we didn't

realize was that was going to explode. We've

had about 50,000 plus people sign up for that in the last eight weeks. We are

evolving it. You won't believe what is happening next.

Business Made Simple is expanding.

That was always the secret plan, but it's not a secret anymore.

If you're listening to this, it's the first time I've publicly talked about it. Business Made Simple is becoming Business Made

Simple University. We are going to house the courses that you need to develop yourself and grow

your business. This isn't where you take one course on coding and then another

one on the banjo. We are strictly going to put the courses into this

platform that you and your people need to grow your company. It launches with four courses, that is mission statement

and guiding principles. You can literally just watch this course with your

leaders and leave with your mission statement, your key characteristics, your critical actions, your story pitch, and even the theme, the premise of your company.

All those are incredibly important if you want people to buy into your narrative.

It's the best guiding principles package anywhere.

It is yours with the university.

You also get a course on messaging, that is understanding the story brand framework and using it to grow your company and creating a clear message that wins.

Then J.J. Kula and I created a great course on marketing that is how to create an actual sales funnel.

What should be on your website?

What should your one liner be?

...