Every single day, you're getting lapped by people dumber than you that just work harder than you and take more shots than you do. This episode today, we're going inside a room with thousands of entrepreneurs who don't have brands they love quite yet. And we're going to help them create a brand that matters, both personally and for their business. Everybody will say, what's the North Star of your business? I totally don't believe in that. It's not about you being famous,

me being famous. I'd rather be rich than famous. The key to success is really,

Hello and welcome back to the Big Deal podcast. I'm Cody Sanchez. And this week, if you want

to make a ton of money in your business, you're going to want to tune in. Jeff Bezos famously said, your brand is what other people say about your business when

you're not in the room. The smartest entrepreneurs out there know one thing, that your brand is

not just your reputation, it's your revenue. So if you want to make more money, you got to obsess on

brand. And if you guys ever want to understand how I think about brand and how I've built 10 million followers online, hundreds of millions of views a month and a couple businesses on the back of my favorite five-letter word brand, this episode's going to be for you. How would you define personal brand is what I would like to say? I think we're in the age of AI, right? We all know this.

You guys are seeing more content being created than ever. You're seeing more jobs being outsourced

to technology than ever. We invest in it every single day. And I think when I started doing content,

let's, what was that, four years ago online and caring about a personal brand. I was nowhere

before four years ago. Never had filmed a video, never had done a brand. I was nowhere before four years ago, never had

filmed a video, never had done a podcast. I was a nerd in a spreadsheet in Excel. That's my happy

place as an investor. I actually don't really love doing videos all the time. But I started to realize

something, and that was that the ultimate differentiator that nobody sophisticated wants to acknowledge is not going to be capital, how much money that you have.

And I know this because my friends at Sequoia, who are big, huge investors, they only allow nonprofits to invest now.

They like will not take actively many people's money.

And simultaneously, the people who are building businesses now, who built these big, huge SaaS companies and these big tech companies, what are they starting to realize? It's not product that's king, it's distribution that's king. And so it used to be, like, do you guys remember back in the day, like your first video, the first thing that you put out? Do you remember telling somebody that you were going to do it or showing somebody? You got kind of like a little cringe. Did that happen to anybody in here? Like, why are you doing that? You're too old for that. You look silly. You know, why don't you just do the normal thing? Well, I think you guys were becoming the normal. And what is actually not so normal is to have a great product that nobody fucking talks about because you have no attention.

Yes.

And that is the power of personal brand.

It's not an ego thing.

It's not about you being famous, me being famous.

I'd rather be rich than famous.

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