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BigDeal

Why Playing Small Is Keeping You Broke

BigDeal

Codie Sanchez

Entrepreneurship, Business, Marketing, Investing

4.9 β€’ 972 Ratings

πŸ—“οΈ 18 August 2025

⏱️ 22 minutes

🧾️ Download transcript

Summary

Live from the main stage at Create & Cultivate LA, Codie Sanchez reveals how to go from hustle mode to owner mode and take control of your financial future. She also shares her tactical frameworks on how to approach deals, with examples of why her best investments succeeded, and her worst investments failed. Learn why deal terms matter more than price, practical ways to rethink your finances, and how smart deal-making and mindset shifts can unlock true wealth and freedom. Looking to scale your business to $1M in monthly revenue? ⁠Get in touch with my consulting team today! 00:00 Introduction 00:59 Challenges Women Face in Business Acquisition 02:15 Mindset Shift: Thinking Bigger in Business 04:50 Decision-Making Framework for Business Deals 05:35 Red Flags and When to Walk Away from a Deal 10:05 Lessons from a Failed Investment 14:43 Practical Steps for Women to Build Wealth 19:14 Final Thoughts and Encouragement MORE FROM BIGDEAL: πŸŽ₯ YouTube: @podcastbigdeal πŸ“Έ Instagram: bigdeal.podcast πŸ“½οΈ TikTok: big.deal.pod MORE FROM CODIE SANCHEZ: πŸŽ₯ YouTube: @codiesanchezct πŸ“Έ Instagram: codiesanchez πŸ“½οΈ TikTok: realcodiesanchez OTHER THINGS WE DO: 🌐 Our community: Join here πŸ“° Free newsletter: Subscribe here πŸ“š Biz buying course: Learn more 🏒 Resibrands: Visit site πŸ’° CT Capital: Explore here πŸ› Main St Hold Co: Check it out Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The best way to do deals is to do what we call a f*** best deal. Welcome back to the Big Deal podcast. I'm Cody Sanchez. This week, I sat down and talked with a thousand creators about how to make their first million dollars. The business needs to be so simple I can explain it to grandma. These people flew all the way out to L.A. to listen to this. People say, find your profit from your paying. No fucking thanks. And some of them

0:21.7

told me it was the best talk that they had heard that entire weekend. Terms control the price. And so

0:27.6

if we understand dealmaking, it's like we speak a language of finance that most people don't.

0:32.1

So I thought, let's give it to you, my podcast fam, for free 99, without a plane ticket, and let's teach all of you how to make your millions.

0:40.6

I'm going to make so much money that I can buy whatever I want, whenever I want, no matter what.

0:45.3

This is only for those people who want to grow on social, care about attention, who want to figure out how do I do deals and how do I do it when I am maybe my own little solopreneur

0:54.6

or business owner. Here is how to turn attention into cash. If I was you, I would say,

1:00.8

learn about the language of business so deeply that it becomes a fluency. My rules for this are

1:10.7

Give it up for Cody.

1:14.0

Thanks guys.

1:15.3

We know that women currently only make up 2% of the business acquisition buyers in America,

1:22.9

despite 40% of women actually owning businesses.

1:26.6

So I wanted to kick off understanding what your opinion of why that is

1:31.1

and how you think we can change that number.

1:33.4

If I was like the big sister who's maybe made a few more bills than you have

1:36.7

and has the wrinkles to prove it, I would say this.

1:41.0

Women on average, if we don't play victim mode, we're super, super powerful. I think the

1:46.3

problem often is we tell ourselves really negative stories. So we tell ourselves that we shouldn't

1:52.5

negotiate, that it's some like guys' faults that we're not getting what we want, that the boys

1:58.3

have it better than we do. And so when you say all that stuff into the universe, like it comes back. And so one of my biggest push points for women in general is we got to stop that. We got to start saying that it's super powerful to be a woman, that actually men are on our side, that we are going to all grow together, that you're going to make a massive amount of wealth. And it starts with like kind of the touchy-feely nonsense that is actually true.

2:21.0

And then the second part of it is, if I was your big, big sister in business, I would say,

2:26.4

we play a little small women often.

...

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