It's so much easier to start when you're young and you have blind ambition.

So I really try not to tap down any ambition that someone has when they're young,

even if it may be too soon for them to start their own business, because ideally you would get two to three

years working for somebody else so that you can see like how things work what to do and what

not to do right on someone else's dollar and with steady income because you want to have that savings net for when you do go out on your own.

But at the same time, nothing will force you or persuade you more than not having any other fall back then to just do the outreach and get clients because you have to pay your bills. I'm going to do. Well, first of all I want to say it's so lovely to see both of you again. I guess since the pandemic, we've not crossed paths at one of the many speaking engagements of tours and I don't get to see you in in real life and

your crazy sparkling energy but it's it I'm just thrilled just to like see you

virtually here I know we used to have like our once yearly Adobe Max like hang out I know I know it's funny I keep

having friends move back to LA and they're like oh my gosh we should hang out and I'm like

I haven't seen my LA friends in decades.

You'll understand once you're a local but even your friends who live in it close

sort of close in LA you just never see unless it's a conference or something it

feels like. Yeah so I'm so excited to catch up with you but

there's probably a handful of people who don't know who you are. Can you do me a

favor and introduce yourselves? I'm Jen Hood of Hoodsba. is my twin Amy I speak on behalf of no it's Jen's the mouthpiece

and we are sisters and co-founders of Hoods but and we do branding identity work type design and to be

honest a little bit of everything because you know when you do brand identity you kind

of have the joy of if clients like working with you at the beginning they can they

keep asking you to do everything and it's just when you want to say no, right?

Yeah, and you just keep bringing people on as you need and it's that's why branding is so fun.

Yes, okay, so I think I just want to quickly point out this is probably a first for us. It's our first two guests on at the same time first twins first design twins and so we're doing a lot of first things today. First double hit a blonde so a lot of excitement and energy here.

Double bleached treatment.

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