If you don't know where you're going, any road will get you there.

So what I find with a vision is, especially if you're first starting a business or you're thinking

about it when you're still working for somebody else, is it gives you this focus. So you're still working for somebody else is it gives you this focus so you're not oh I just

want to get out of agency X because I'm tired of this that and the other thing it's about

this is what I'm going to. This is what I want to do. Before we go any further for people who don't know you, can you introduce yourself, please?

Sure, I'm Rochelle Moulton, and I turn consultants and big thinkers into authorities.

And I've been doing that since 2007 with my The Unforgettable Media Company.

And then in the last week, at least as of the recording date,

I've released my new book, The Authority Code, how to position, monetize, and sell your

expertise.

And then before that, my entire career has really been a series of leading, building, and sometimes selling a variety of six,

seven, and eight figure consulting businesses.

Mm-hmm.

To dove tell, or not to dove tell see just go back briefly into your history you're a highly

Educated person working in these big consulting firms right and you at one point even sold one of your companies to is it Anderson Anderson that's right I'm

Anderson well tell me a little bit about that just like so we're setting up like the

foundation of who you are for our audience. Yeah.

Gotcha.

Well, maybe we could start when I was 26,

because I think that's where my obsession

with what I now call authority really started.

And I was a junior consultant consultant like the most junior consultant in this

...