You may be struggling to decide which variation or variations multiple should I launch with.

Maybe you have designs drawn up for five different variations.

Maybe it's five different designs of a t-shirt.

Or maybe it's three different sizes of a tumbler, right?

Or maybe it's four different colors of a pillowcase. Which of those

variations should you launch with?

You're listening to another episode of Selling on Amazon with Andy Isam.

How do you know which variations you should launch with?

This is a question that came from my live Q&A with my coaching students, and I want to talk about

three things, three points that will help you to know which variations you should launch with. Now, if you're kind of following the variation

strategy that I teach here on my podcast, you're thinking about products, you're thinking about product

lines that have multiple variations, whether that's different sizes, different colors,

different shapes, different designs, whatever it is, you're going to want to test different

variations of the same product to see which variations sell well and ultimately to give

yourself more skews, more possibility to get more sales and make more money.

Now, with your different variations, you may be struggling to decide which variation or variations

multiple should I launch with. Maybe you have designs drawn up for five different variations.

Maybe it's five different designs of a t-shirt. Or maybe it's three different sizes of a tumbler, right? Or maybe it's four different colors of a

pillowcase. Which of those variations should you launch with? Again, I'm going to talk about three

points here in this episode. The first thing I want to talk about is to start sustainably. This is

probably the most important to keep in mind. What does your

budget allow for inventory ordering and PPC spend? Because think about it. You're going to have a

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