Are display ads worth it in Amazon pay per click? First of all, what are display ads? These are

ads that show on and off Amazon to potential new customers or people who have already purchased or

browsed your products. It's very similar to Facebook ads. Facebook or potentially Instagram ads.

But there's other forms of display targeting.

We're going to talk about that right now.

What's up, guys?

You're listening to another episode of Selling on Amazon with Andy Isam.

Are display ads worth it in Amazon pay per click? We're going to talk about display ads in this

podcast episode. Now, in order to run display ads, you're going to have to be brand registered.

So if you do not have brand registry for your brand, you will not be able

to run display ads. So if you haven't already gotten that set up, I would highly recommend you

go and get that set up. There's so many features, there's so many benefits. And in fact, I would

go as far to say as Amazon is borderline requiring it if you want to be successful selling on their platform. And it's also a

great way to protect yourself from copycats, not necessarily copycats from imposter's, from

scammers. So go and get brand registered. And you can check out their website,

brand services.com to learn more about that. But again, in this episode, we're going to

talk about display ads. First of all, what are display ads? These are ads that show on and off

Amazon to potential new customers or people who have already purchased or browsed your products.

It's very similar to Facebook ads. Facebook or potentially Instagram ads.

Normally, Amazon's sponsored product ads are keyword-based, right? So you go and you set up your

targeting and you choose specific keywords, right? You say, I want to show up when a customer

searches queen-sized pillowcase or

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