#170 - How to use Amazon Posts to boost sales for free

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 15 August 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amazon Posts is Amazon's new beta feature where brand-registered sellers can post photo content to a feed, similar to the Instagram feed.

In this episode, I talk about where to find Posts and how to set it up, the minimum requirements, the analytics, and how it can help you boost sales for free.

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Transcript

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0:00.0	What are Amazon posts? Amazon Posts is a new beta feature for brand registered sellers
0:07.4	where you can post photo content to a feed on Amazon similar to what you would find on Instagram.
0:15.8	So you don't get to choose like, oh, show it in the search results or show it on a product page or show it here in the app.
0:20.4	The algorithm from Amazon will decide when and where to show your post.
0:33.0	What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam. In this episode,
0:39.1	we're going to talk about how to use Amazon Posts to boost your sales for free. What are Amazon
0:46.2	posts? Amazon Posts is a new beta feature for brand registered sellers where you can post photo
0:53.4	content to a feed on Amazon similar to
0:57.7	what you would find on Instagram. So it kind of just looks like an Instagram photo showing up on your
1:04.2	Amazon feed. As someone who is shopping on the Amazon app or browsing on desktop, you might see just
1:09.1	like an image pop up as you're scrolling. That is a
1:12.8	post from the Amazon Post feature. So in this episode, we're going to talk about how do you find
1:18.3	posts, how do you get set up with posts, some of the requirements, some of the analytics,
1:22.3	and how it can help you get more sales for free. So if you are registered, your brand registered, you can learn more
1:30.7	about posts on the advertising console. Or you can go to advertising.com and go to posts and you can
1:39.4	learn more about what it is and how to get started and get set up with it. But I want to share just a few of the
1:45.7	FAQs here from Amazon related to posts. Again, who can use posts? Posts are available to people
1:52.6	enrolled in Amazon brand registry. So you need to be brand registered. You don't have to be
1:59.4	advertising. You don't have to be advertising. You don't have to be
2:01.0	spending money on advertising because, again, the posts section, which we'll talk about, is found
2:06.9	in the advertising console, but you do need to be brand registered. How do I choose where my posts
2:13.2	will be displayed? You don't get to choose where your image, where your post is shown.
	...

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