SEO is a bloodbath, and the game's changing with AI.

That's Chris Dreyer, serial entrepreneur, bestselling author, and the founder of rankings.io.

Most of the time, the issue is not the strategy, it's an undercapitalization issue.

They don't have the capital to compete in that

market I'm Michael Logel founder and CEO of Crisp the nation's number one law from

growth company I've built my business through practice not theory crisp started which is

$500 to my name and has grown to over eight figures in revenue

over the last few years, earning a spot on the Inc. 500 list of the fastest growing private

companies in America.

Our approach has been to take everything we've learned about generating massive growth

within our own organization and help the country's most ambitious and committed law

from owners do the same for theirs.

In each episode of this podcast, I sit down with innovative market leaders from the legal industry

and beyond to learn from those who thrive in the face of adversity, challenge the status quo,

and define what it means to be a true game changer.

I sat down with Chris Dreyer to discuss the harsh truth about what it takes to be an effective

marketer,

how to build credibility and become a thought leader, and how to scale your organization by creating leverage.

A lot of people need to change their mindset to I'm afraid about AI, to I'm excited about AI.

There's so much leverage. There's so many capabilities. But a lot of our technician, so to speak, have went from writing to being prompt engineering editors.

And the amount of output

that we can do versus the

...