It all came from a coach that I had early on kind of told me like, your training is not special.

Everyone is doing what you're doing in the gym.

That's Matt Frazier, five-time CrossFit Games champion, also known as the fittest man on earth.

Everyone's doing everything you're doing.

You need to find the 1% gains elsewhere.

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.

I've built my business through practice, not theory. Crisp started with just $500 to my name and has grown to over eight

figures in revenue over the last few years, earning a spot on the Inc. 500 list of the fastest

growing private companies in America. Our approach has been to take everything we've learned

about generating massive growth within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs. In each episode

of this podcast, I sit down with innovative market leaders from the legal industry and beyond

to learn from those who thrive in the face of adversity, challenge the status quo, and define

what it means to be a true game changer. Today, we're revisiting one of our most popular episodes from the podcast where I sat down with

elite endurance athlete Matt Frazier to discuss what it takes to dominate your competition,

the sacrifice is necessary to become the best, and why short-term suffering is a worthy

trade-off in achieving long-term glory.

For me, when I was competing, it was like, no, if I want that freedom later on in my life,

I need to do these shitty rowing intervals.

I need to make it really, really hurt.

It's not enjoyable.

I don't like doing rowing intervals.

I don't like doing heavy sets of back squats.

...