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Over the past few years, we have seen a significant rise in direct to consumer brands.

Companies like Casper and Dollar Shave Club became household names nearly overnight.

At least partially thanks to the world of podcasts. If you listen to a lot of podcasts,

you're probably hearing ads for companies like that all the time. All these companies that are

doing direct to consumer marketing. In fact, some predictions have the entire direct consumer

market becoming a $175 billion industry by 2023. What's different about these brands?

Well, they are fast-moving, perhaps faster than the larger, more traditional brands. They just

have less weight. They have flatter structures. They can make decisions quicker, etc.

Which can also create an opportunity for people who want to do business with them.

Of course, this is a side hustle school. It's not so much about companies here. We are about

individuals. I am interested in helping individuals create freedom and opportunity,

make some of that money, perhaps, some of that $175 billion. At least, you know, a good portion of it.

So, in this story, in today's case study, a menswear designer who's also a new mom

goes in search of flexibility and freelancing. After quitting her stable job,

she pitches direct to consumer brands and ends up with plenty of work. Let's talk about how this

all came to be and what she learned along the way. The story is called designer makes magnificent

...