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One of the most effective things you can do to inspire buyers to take action is offer a discount

or have a sale or some other type of promotion. It is incredible just how much more responsive people

can be when they see your product, they see your service and they're like, oh that's cool, maybe I

will buy that at some point. Then you offer them a discount or you put on a flash sale and then

they're like, oh I must have it now. There's this weird sense of urgency that comes about.

Smart business owners or smart companies, I guess we should say smart people who work at those

companies know this and sometimes they even publish sale prices by default. In other words,

there's always a sale price. If you go into a department store, for example, depending on the store,

you might notice that just about everything is on sale. Quote unquote. They do that because they

want to encourage people to purchase. Today's caller has a question about this and by the way,

I should say welcome to SIDOSL school. Thank you for tuning in today. My name is Chris Guilapot.

I have the honor of hosting this ongoing dialogue, all designed to help people create more freedom

for themselves through the form of a money-making project. Back to today's caller, she is seeking

advice on managing the process of giving a discount. Her SIDOSL is growing. She's using a wise

strategy of offering a discount after the first purchase, which I'll talk a bit about in my answer,

but she's worried about the bookkeeping process. We'll leave it to her to explain more. Her question

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