It's tough to stick with workout routines and making time to hit the gym is sometimes even harder.

That's why Peloton offers options that fit into your day with thousands of on-demand classes,

so you can work out when it's right for you. Peloton goes beyond just the bike,

offering classes like yoga, strength training, hit and boxing. Let Peloton help you achieve your

fitness goals. Try Peloton risk-free with a 30-day home trial. New members only, not available in

remote location, see additional terms at 1peloton.com slash home trial.

A business requires only three things. These three things are a product or a service,

could be either one a product or a service, a customer, and a way to exchange money for the

product or service. It really is that simple and the side hustle school model is all about

making things simple. The last one of those three things is the easiest, a way to exchange money.

You can get a Venmo account, you can get a PayPal account, you can sign up for a square,

or any other number of services. It's not complicated, you just have to take a couple steps.

With the last one out of the way, do you choose to focus first on the product and then think about

who the customer is or the other way around? Do you think about who your customer is, your ideal

customer, and then think about what is the best product for them? It's a trick question,

because either approach can be right. Throughout all of our archives, we have highlighted

lots of different stories from either perspective or from both perspectives. Let's say,

they just require a kind of a different process of thinking. Let's look at this in the real world

with today's example. Today's listener makes enamel pins with brain imagery on them. She's

going to describe this idea better than me, but I've been to her website. They look really cool.

These pins are loved by neuroscientists and other professionals who work with the brain,

and she's wondering how she can break into a larger market.

...