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Business Made Simple Podcast

#168: Claire Díaz-Ortiz—5 Ways to Become a Social Media Master

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.82K Ratings

🗓️ 30 September 2019

⏱️ 40 minutes

🧾️ Download transcript

Summary

If you lead a business, you’re in the public eye. That means people are talking about you and your brand on social media – even if you don’t realize it. Today’s guest, former Twitter executive Claire Díaz-Ortiz, shares a model for how to succeed at social media for your company. This episode, and StoryBrand's new free online course (at www.SocialMediaMadeSimple.com), is going to give you the confidence to know if you’re using the correct platform for your brand and creating the right content.

Transcript

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0:00.0

Welcome to the Building of Storybrand Podcast, where we believe if you confuse you'll lose, noise is the

0:13.7

enemy and creating a clear message is the best way to grow your business.

0:17.4

I'm your host Donald Miller.

0:18.4

I'm joined by my co-host Dr. J. J. J. J. J.

0:20.6

you had an eventful week.

0:23.1

I did.

0:23.9

According to social media, now I'm with you all day.

0:27.0

And then things are normal.

0:29.6

And then you go home at night.

0:31.0

I go to bed, I lay there next to Betsy, and we put up the phone in front of us and we follow the absolute soap opera that is happening in your life, which I want to tell everybody right now is complete fiction. I mean it's not fiction it's really happening but you are

0:43.8

grossly exaggerating the drama that's happening in your life and people are

0:48.7

starting like literally you're in tears you're hundreds of messages you're

0:52.3

you're drinking bourbon in the I got hundreds of messages. I'm not kidding.

0:53.0

Hundreds.

0:54.0

Drinking bourbon in the middle of the night

0:56.0

to drown your sorrows.

0:57.5

I want to tell everybody, it's a hoax.

1:00.0

He's just playacting.

1:02.0

Not a hoax, but

1:03.2

Yeah, it was really funny.

1:05.2

Anybody doesn't know. On store,

1:06.4

Instagram's stories.

...

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