#167: Nancy Duarte—How to Craft a More Powerful Story Using Data
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 23 September 2019
⏱️ 26 minutes
🧾️ Download transcript
Summary
Our cups overfloweth with data. But creating a story with data can feel like drinking from a firehose. These days, powerful presentations are less about stand-and-deliver presenting. It's more about crafting an explanation that can spread online. That's why we're so excited to have Nancy Duarte on the podcast. Author of Data Story, she's the world's leading expert on how to create a compelling keynote. Learn how you can apply her powerful four-part strategy to your own brand to create memorable messages that hit a nerve and earn an audience.
Transcript
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| 0:00.0 | Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose. |
| 0:12.2 | Noise is the enemy and creating a clear message |
| 0:14.5 | is the best way to grow your business. |
| 0:16.2 | I'm your host Donald Miller. |
| 0:17.2 | I'm joined by our co-host Dr. J.J. |
| 0:19.2 | Hi, J.J. |
| 0:20.2 | I just had coffee this morning with a gentleman who's become a friend. He's a former governor. |
| 0:25.3 | He's also teaching a class at Vanderbilt. It's Governor Haslam here in Tennessee. He's been on the pockets |
| 0:29.3 | where he's teaching class at Vanderbilt. And he told me probably 90% of the students are idealist liberals. |
| 0:36.2 | Now this is a Republican governor who's very centric kind of he's not even |
| 0:40.1 | centric he's just common sense guy yeah and he talked about how they come to the |
| 0:45.8 | table with these preconceived ideas about the world right he was talking about this |
| 0:50.6 | to defend the idea that we really don't know what truth is because we |
| 0:54.6 | buy into these kind of crazy ideas on the left and the right. |
| 0:58.0 | And one of them is that the 1% are not paying their fair way. Their fair share of taxes. |
| 1:04.1 | They're fair share of taxes. Yeah. |
| 1:05.1 | Here's the actual data. |
| 1:07.1 | 1% of the population of America makes 20% of the money. |
| 1:11.4 | Yes. |
| 1:12.4 | And pays 37% of all federal taxes. |
| 1:15.0 | Interesting. |
| 1:16.0 | I've never heard that. |
... |
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