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Selling on Amazon with Andy Isom

#167 - Be careful with Friends and Family product reviews

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 3 August 2022

⏱️ 22 minutes

🧾️ Download transcript

Summary

In this episode, I share tips how to be careful on Friends and Family product reviews:

1) Pace your reviews

2) Reach out to people outside your family

3) Vary the ways that you share your product

4) Don't be afraid of pay-per-click sales

5) Make sure that the people you are reaching out to has reviewed other products 

 

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Transcript

Click on a timestamp to play from that location

0:00.0

Asking friends and family to buy your product and then reimbursing them for buying your

0:05.6

product and then having them leave a review is against Amazon's terms and conditions.

0:11.0

You are not allowed to incentivize a review.

0:14.8

But in the past year or two, Amazon has made a huge crackdown on this and they've made it clear that they are not afraid to

0:23.2

shut down even the biggest brands on their platform what's up guys you're listening to

0:34.3

another episode of selling on Amazon with Andy Isom.

0:39.1

In this episode, we're going to talk about Be Careful with Friends and Family product reviews.

0:45.3

I haven't talked about getting reviews for a long time, but I wanted to talk about it today on the podcast

0:51.3

because it's something that's been coming up.

0:54.2

Not a ton, but it's come up from time to time over the past few months

0:58.1

with people, students, podcast listeners who are running into some issues with reviews

1:05.1

for their Amazon products.

1:07.7

Let me make this very, very clear.

1:09.8

Asking friends and family to buy your product

1:13.1

and then reimbursing them for buying your product and then having them leave a review is against

1:18.9

Amazon's terms and conditions. Okay, I'm just going to make that clear. You are not allowed to

1:24.8

incentivize a review. There used to be all sorts of platforms out there, websites

1:30.2

where you could list your Amazon products, people could buy them at an extreme discount,

1:35.3

or even get them for free sometimes in exchange for a review. This was just like a common strategy.

1:40.3

Like there was websites out there. It was wide out right in the open. And in the early

1:44.9

wild, wild west days of Amazon, this was allowed, or at least it was tolerated, I should say.

1:50.6

But in the past year or two, probably around two years, Amazon has made a huge crackdown on this.

...

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