#166: Ambassador John Cotton Richmond—How to Frame a Mission to Get Maximum Buy-In
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 16 September 2019
⏱️ 42 minutes
🧾️ Download transcript
Summary
How do you frame a mission, get buy-in for it, and then make it work? That's what we're discussing in this episode with U.S. Ambassador-at-Large for Trafficking in Persons John Cotton Richmond. When we need to make sure wrong things are being made right, it takes maximum engagement around a clear mission. Ambassador Richmond shares brilliant insight on how to build a team around a mission and help people understand their role – and that the mission is doable. Whether you're saving lives or improving them, this approach can generate more passion and engagement and make a huge difference.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose noise is the |
| 0:13.3 | enemy and creating a clear message is the best way to grow your business I'm your |
| 0:17.1 | host Donald Miller I'm joined by my co-host Dr J. J. J. |
| 0:19.2 | Peterson. Hi Dunn, how are you? I'm a little sick today, but I'm here for the audience. |
| 0:25.0 | You full, it was full on head cold. |
| 0:27.0 | Yeah. Well, we're grateful that you're here. We'll be washing the microphone. |
| 0:30.0 | Yes, after it. I'm getting over it. I'm on the downside of it. You are here though. Yeah I am. Even though you are sick. Yeah. Would you say |
| 0:37.6 | JJ. Yeah. That you are here because you are on a mission. I would. |
| 0:45.0 | Guess what we're talking about today. |
| 0:47.0 | That was not planned, that's funny. |
| 0:50.0 | I would argue with you that you are not on a mission. That you are simply a responsible |
| 0:55.7 | professional human being. Here to do your job, co-hosting the Building of Story Random podcast, that a mission |
| 1:02.2 | is bigger and more special than simply doing your job and being a good human |
| 1:07.5 | man. |
| 1:08.5 | Interesting. |
| 1:09.5 | So what would you say then constitutes a mission? That's the question that I'm asking myself in part |
| 1:16.0 | because I'm writing a book and it used to be about writing your mission statement and then |
| 1:20.6 | became about the idea of a mission. |
| 1:22.8 | How do you what constitutes a mission? |
| 1:24.4 | Yeah. |
| 1:25.4 | And so I've been thinking about things and our guest today is actually the |
| 1:27.4 | ambassador on human trafficking in persons. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of StoryBrand.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.