167: Bruce Neyers

I'll Drink to That! Wine Talk

Levi Dalton

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4.8 • 1K Ratings

🗓️ 29 April 2014

⏱️ 98 minutes

🔗️ Recording | iTunes | RSS

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Summary

At the time of this interview, Bruce Neyers owned Neyers Vineyards in California with his wife Barbara, and was also the National Sales Manager for Kermit Lynch Wine Merchant.

Also in this episode, Erin Scala discusses the French Revolution, and what it meant for wine and society.

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Transcript

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0:00.0	I'll drink to that where we get behind the scenes of the Beverage Business.
0:05.4	I'm Levy Dalton.
0:06.4	I'm Erin Scala and here's our show today. Oh, The French Revolution has had several major impacts on our world, which have affected the way we do wine business in ways
0:35.0	that are difficult to quantify and even imagine. But here are a few
0:39.6	interesting thoughts on how this monumental shift in social conceptions is still rippling through
0:45.3	our lives today.
0:48.7	The first and most obvious shift is that the French Revolution tipped off radical change that set into motion a
0:54.7	transition from kingdoms to nation states. Kingdom's run by noble families
1:00.5	where leadership was determined by bloodline to nation states where
1:04.7	leadership is determined by a vote of a significant portion of the society
1:08.5	that lives within the realm of that nation state. Now today we're used to living in nation states so it doesn't
1:16.0	seem that wild of an idea. But this is a monumental shift in thinking and
1:20.6	social structure if you look back at the last 10,000 years of civilization.
1:25.3	The idea of kingdoms kind of makes sense.
1:27.6	They're linked to people and leaders and it's easy to follow if this person owns this
1:31.1	much land and you live on that land, then you live in that
1:33.6	person's kingdom. But when the concept of nation states arose, suddenly
1:38.6	belonging and culture and collective values, they were no longer linked to an easy to identify figurehead
1:46.3	Suddenly belonging and culture became based on an idea
1:51.0	The idea of a nation and the idea of a nation, and the idea of a nation is in a way organized collective thought.
1:57.0	Suddenly individuals had influence over laws and powers.
2:03.0	Humanist civil rights, free speech, minimum wage, rights of assembly.
	...

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