Pao Alto Software launched back in 1987. She joined in 2007 now in their live plan product,

more than 100,000 customers doing somewhere between, call it, 14 million. They broke back in

2012 to kind of their stretch goal, 1925-ish coming up here shortly. So somewhere kind of in that

range. What's nice about it is they're totally bootstrap, privately owned cash flow positive,

which is great using a free tool, basically a site with a bunch of organic

inbound driving a lot of their growth.

Call it less than 2 or 3% logo turn in some cohorts.

Other cohorts, it's more like 5 to 7.

But the payback is healthy as well, $100 cac on a $20 account.

So five-month payback there, a team of 80 in Oregon.

Hello, everyone.

My guest today is Sabrina Parson.

She is the CEO of Palo Alto Software, the company behind the best-selling business management

software, Live Plan.

The company is dedicated to serving the needs of entrepreneurs and small business owners

and offers an entire suite of software and tools to help startups plan, manage, market,

and grow their businesses.

Sabrina has overseen the transformation of power to software from a desktop software company

to a cloud-based software company.

Sabrina, are you ready to take us to the top?

Absolutely.

All right.

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