1660 Has She Cracked The Code to Selling To Governments?

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 9 February 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Catherine is CEO and Co-Founder of CityGrows, the first self-service operating platform for local government, and has extensive experience in startups, digital marketing and civic technology. She created a social impact marketing agency, co-founded Hack for LA, and served as Commissioner for Innovation for Los Angeles.

Transcript

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0:00.0	They won a competition back in 2015, 2016.
0:03.1	Now, City Growth is helping local governments process and, you know,
0:06.2	streamline a lot of the stuff that used to be paper and kind of older technology,
0:09.3	serving 20 customers, 500 bucks a month, so about 10 grand per month in revenue up from a
0:13.5	grand a month just a year ago.
0:14.9	So nice growth.
0:15.7	They're about to raise another 500,000 bucks.
0:17.3	So they're capitalized to the extent of about 600,000 bucks to date.
0:23.7	Five people on the team, all remote as they look to scale.
0:25.2	Hello, everybody.
0:27.3	My guest today is Catherine Jenna Rockas.
0:31.2	She is the CEO and co-founder of Citigros, the first self-service operating platform for local government as extensive experience in startups, digital marketing, and civic technology.
0:35.6	Catherine, are you ready to take us to the top?
0:37.7	Yeah.
0:38.2	All right.
0:38.6	Thanks so much for having us.
0:39.8	Yeah.
0:40.1	Selling to governments is not easy.
0:41.9	So help us understand what are you selling to them.
0:43.8	Is it a Pure Play SaaS company?
0:45.3	We're a SaaS product.
0:46.5	And we're bringing a freemium SaaS model to government for the first time.
	...

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