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Perfume Room

166. PERFUMERISM ~ From PerfumeTok to Perfumery School!

Perfume Room

Emma Vernon

Arts, Fashion & Beauty

4.9618 Ratings

🗓️ 5 March 2025

⏱️ 43 minutes

🧾️ Download transcript

Summary

Perfume content creator Emma (Perfumerism) has traded in her Toronto address for a Paris one to attend perfumery school! Today we chat about her new Parisian life, learning the lingo of perfume, how to actually memorize smells, and navigating the duality of being BOTH a highly successful content creator AND student of the industry simultaneously.

FOLLOW EMMA: @perfumerism

NOW-APR 8, buy Commodity Orris:

⁠https://commodityfragrances.com/pages/coming-soon-editions⁠

FRAGS MENTIONED:

Courrèges Hyper Musc (SOTD), J-Scent On a Cloud, D&G Devotion, BBW: Loyal to You, Covered in Roses, If You Musk; Liis Studied, Merit Retrospect, Glossier You, Fragrance du Bois Santal Complet, Oud Jaune Intense; Irish Spring, Giorgio Armani Si Roses, Parfums de Marly Delina, Xerjoff Lira, D&G L’Imperatrice, Tom Ford Noir Extreme, Guerlain Aqua Allegoria Coconut Fizz, LUSH Super Milk, Chanel No. 5, Kilian Bamboo Harmony, Armani Prive Thé Yulong, Jijide Oltre, Snif Crumb Couture, Van Cleef & Arpels Neroli Amara, PdM Valaya, Discotheque Lola at the Coat Check, D’Annam White Rice, Giardini di Toscana Bianco Latte, Le Petit Marseillais Fleur D'Oranger

Transcript

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0:00.0

Welcome back to the perfume room. We have been on a short little two-week break, and I have

0:16.5

missed you, and I'm so happy to be back. My send of the day today is Kurej Hypermusk or Hypermusk.

0:23.6

And I have to say, as I've made my way through samples of the Kareg line, Hypermusk continues to stand out as one of my favorites.

0:31.6

It has a kind of sterile name and a sort of sterile silver bottle, which I actually think is really pretty.

0:36.6

But despite both

0:38.4

of these things, I find the scent to be an absolute comfort. Texturally, it evokes the

0:45.3

sensation of burrowing your nose into a bathroom towel or your favorite stuffed animal. Its base is a velvety, dusty, gentle, sort of cocoa vanilla

0:57.8

musk that recalls the specific sweetness of like a frothy steam milk vanilla latte and the softness

1:05.2

of, like I said, your plushiest stuffed animal. Mixed in there, however, to add just the perfect amount of contrast is

1:12.1

this soothing mint note. To be clear, I would never describe this as an aromatic scent. It's not.

1:17.9

It's just enough mint to add a little bit of pitch and a little bit of greenness. And I have to

1:22.8

say, I have always wanted a fragrance. I have been chasing the elusive scent of something that smells like my childhood stuffed animal.

1:31.9

Bunny.

1:32.6

As a comparison, if you have smelled Jason's newest launch on a cloud, which is another comforting mint gourmand launch that I really enjoy, on a cloud feels much more mint-centered.

1:45.1

That one smells like a mint gourmet that immediately recalls candy references of the filling

1:49.7

of junior mints, orbit sweet mint gum, that distinct marshmallow mint aroma of white tic-tacks.

1:55.9

You get it.

1:57.0

Hypermusk, by comparison, feels like a warm, round, Tonka bean-esque musk the entire way through.

2:05.6

And in this one, mince function is supporting after.

2:09.0

At the risk of acquiring yet another musk, this one might be full bottle worthy for me.

2:16.4

Let's get to our guest. Today we are joined by perfume

2:19.7

content creator turned perfumery student, Emma from perfumerism. With over 500,000 followers on

...

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