167. ROBIN MASON (dsm-firmenich President of Fine Fragrance) ~ So You Want a Corporate Fragrance Career!
Perfume Room
Emma Vernon
4.9 • 619 Ratings
🗓️ 11 March 2025
⏱️ 52 minutes
🧾️ Download transcript
Summary
Robin Mason, dsm-firmenich's President of Fine Fragrance NAM, is in the Perfume Room this week! A lifelong beauty executive whose corporate background spans across retail, marketing, and sales on both the brand and supplier of the biz, Robin is not only an esteemed leader of the industry, she's a wealth of knowledge.
Today, we are lucky to reap the benefits. Robin explains what it means to be the President of Fine Fragrance at one of the biggest fragrance suppliers and innovators in the world. She walks us through the various corporate fragrance roles that exist, how she motivates and inspires her organization, industry trends and innovations, and shares personal stories surrounding her lifelong connection to perfume.
FRAGS MENTIONED:
Glossier: Reve, Doux; Aramis, Oscar de la Renta Oscar, Cacharel Anais Anais, Le Labo Santal 33
NOW-APR 8, buy Commodity Orris:
https://commodityfragrances.com/pages/coming-soon-editions
Transcript
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| 0:00.0 | Welcome to the perfume room. |
| 0:12.6 | We have a very special episode today. |
| 0:14.8 | But before we get to it, I do want to let you know that tickets to Smell Club should be up and ready by this week. |
| 0:20.0 | Hopefully, as you |
| 0:21.0 | are listening to this episode, they are out. And if not, it will be very shortly thereafter. |
| 0:25.4 | If you are new here and you have never heard of Smell Club, have I got a treat for you? This |
| 0:30.3 | month is actually the third year anniversary of Smell Club, which is just wild. I cannot believe |
| 0:36.4 | that we have been doing |
| 0:37.8 | Smell Club for three whole years and that I have had the privilege of getting to explore |
| 0:42.0 | and smell perfume alongside everyone who has participated every single month. Here's what it is. |
| 0:50.1 | In partnership with Lucky Scent, each month I pick a new theme. Sometimes it's a note. Sometimes it's a |
| 0:55.2 | perfumer. Sometimes it's something thematic, maybe a brand spotlight, and I curate new sample |
| 1:00.9 | packs each month. So you will never have the same pack twice and you'll never have the same scent |
| 1:05.3 | twice of five beautiful niche perfumes that I feel show the range and depth of whatever the theme that we are |
| 1:13.0 | exploring is. You order the pack and then like a book club but for scent, we meet virtually and we |
| 1:20.6 | smell and explore through everything together. The theme this month is sandalwood and I cannot wait |
| 1:27.2 | for you to experience the five very different niche sandalwood perfumes in this pack. |
| 1:32.8 | So again, hopefully tickets are on sale right now as you were listening to this, but if not, it will be within like a day or two. |
| 1:39.1 | Paid substack subscribers always have the earliest access to tickets, then my mailing list, and then the general public. |
| 1:45.5 | And if you are wondering why I don't promote Smell Club more widely or vocally across my various |
| 1:50.8 | social media platforms, it is because tickets and packs are so limited that this always sells out. |
| 1:56.2 | So if you listen to Perfume Room every week and you still have not joined smell club for whatever |
... |
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