166. [Income Report] How I ‘Future-Proofed’ My Business & Made $182,305 In Q3 2022
Cubicle to CEO
Ellen Yin
5.0 • 580 Ratings
🗓️ 31 October 2022
⏱️ 7 minutes
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| 0:00.0 | The following teaser is pulled from Revenue Report files, an audio archive of five years of Cubicle to CEO's quarterly revenue reports from 2020 through 2024. Each episode breaks down our company's profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicle to CEO.co slash revenue report. |
| 0:28.1 | Hello, hello. |
| 0:30.7 | Here's what happened over the last 90 days. |
| 0:33.3 | Let's start with the big picture numbers. Our top line revenue for the last 90 days was $182,305. |
| 0:41.0 | And then our profit was a little over $86,000. |
| 0:45.8 | So that brings us to a 47% profit margin pre-tax, which if you've been a long-time listener of our income reports, |
| 0:55.5 | you know that usually we aim for a 30% pre-tax profit margin. So 47% is quite outside what is |
| 1:04.1 | normal for us. And you might be thinking, whoa, what happened here, right? Like why all |
| 1:08.7 | of a sudden increase in profit? Well, I'll tell you, |
| 1:11.8 | it has very much to do with the final launch of our signature program, Cubicle to CEO, which |
| 1:19.4 | was our 12-month mentorship program for freelancers, service providers, and coaches, wanting to make |
| 1:25.1 | their first 10K month from a one-on-one service. And that program, we |
| 1:30.1 | actually retired at the beginning of August with the retirement of our signature program. It's not |
| 1:37.2 | like once we pulled the plug on that program and the cash flow from that program stopped coming |
| 1:42.4 | in, that we immediately had a new offer to |
| 1:45.4 | replace the lost income from that, right? So we knew that our average monthly revenue or |
| 1:53.3 | quarterly revenue over the next, I would say anywhere from three to nine months is going to take a hit. |
| 1:59.7 | It's going to be lower than it has been because it is going to take a hit. It's going to be lower than it has been |
| 2:02.7 | because it's going to take us time to rebuild and to create a new offer to replace the income |
| 2:08.9 | that we no longer receive from that retired offer. And as you know, we have been in the throes |
| 2:16.2 | of building our media business. So our revenue model has changed entirely. |
| 2:21.6 | And our primary offers that we're trying to scale now are actually high ticket services, media advertising services for our brand partners. |
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