You're listening to Cubicle to CEO, episode 165. On the show today, we have our first guest

who has taken a company public. Mike Evans founded Grubhub in his spare bedroom and grew it into a

multi-billion dollar household name. Today's case study looks at how Grubhub grew their revenue by

300% in one week after switching from a subscription-based model to a transactional

model and how you can evaluate which revenue model would create more value in your own business

and attract repeat customers. Since leaving Grubhub post-IPO in 2014, Mike more recently founded

Fixer.com, an on-demand handyperson B-Corp that trains

its W-2 employees from scratch. For more insights from Mike, order his book Hangary, releasing this

November on Audible and wherever books are sold. Welcome to Cubicle to CEO, the podcast.

I'm your host, Ellen Yin.

I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.

On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy

that successfully grew their business revenue. Skip the expensive and time-consuming

learning curve of testing everything yourself by borrowing what actually works from the best

and brightest mentors. You'll also get a front row seat to my founder's journey through

transparent income reports and behind the business solo episodes.

Subscribe now so we can grow together every Monday.

All right, everyone, we have someone very special on the show with us today.

You know, we don't interview a lot of men on

the show, but when Mike came across our inbox, I had to say yes. It was a no-brainer. Mike Evans,

welcome to the show. Thanks for having me. I appreciate it. So Mike, you are best known as the

founder of Grubhub, and there is an incredible story behind that. But as you know, on our show, our focus

...