167. After Rejecting A Shark Tank Investment, She Raised $1 Million In 4 Hours Through THIS Crowdfunding 🚀 Strategy

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 7 November 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’re a long-time fan of Shark Tank, you know the iconic line “and for those reasons, I’m out” when a Shark bows out of a potential deal. It’s rare however, that the entrepreneur seeking an investment actually turns down a Shark, but that’s exactly what today’s guest did. Kim Lewis is the CEO and co-founder of haircare brand CurlMix, appearing on Season 10 of Shark Tank with her co-founder and husband and ultimately rejecting Robert Herjavec’s offer of $400,000 for 20% of her business. Despite not landing a deal, CurlMix has since done $20 million in lifetime sales and successfully raised funds by leaning on their own community. In today’s case study, Kim gives us the unique launch strategy behind her equity crowdfunding campaign that raised $1 million in 4 hours - and ultimately $4.5 million from 8,000 everyday investors, many of whom are CurlMix customers. Borrow Kim's powerful approach to build momentum for your next launch. Connect with Kim: https://curlmix.com https://kimlewisceo.com https://www.instagram.com/curlmix/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Kivocal to CEO, episode 167. If you're a longtime fan of Shark Tank like me,
0:05.9	you know the iconic line, and for those reasons, I'm out, when a shark bows out of a potential
0:11.0	deal. It's rare, however, that the entrepreneur seeking an investment is actually the one to turn
0:16.2	down a shark, but that's exactly what today's guest did. Kim Lewis is the CEO and co-founder of
0:22.1	Hair Care Brand Krollmix, appearing on Season 10 of Shark Tank with her co-founder slash
0:27.0	husband and ultimately rejecting Robert Herzegovac's offer of $400,000 for 20% of their business.
0:34.7	Despite not landing a deal, Krollmix has since done $20 million in lifetime sales
0:39.6	and successfully raised funds by leaning on their own community. In today's case study,
0:45.2	Kim gives us the unique launch strategy behind her equity crowdfunding campaign that raised $1 million
0:51.2	in four hours and ultimately $4.5 million from 8,000 everyday investors, many of whom
0:59.0	are Kromicks customers. Borrow Kim's powerful approach to build momentum for your next launch,
1:04.8	no matter what your industry or offer is.
1:10.5	Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without
1:16.5	a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue
1:22.1	by age 28. On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue.
1:33.5	Skip the expensive and time-consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors.
1:41.9	You'll also get a front row seat to my founder's journey through
1:45.1	transparent income reports and behind the business solo episodes. Subscribe now so we can grow
1:50.4	together every Monday. I am super excited to welcome Kim Lewis to the show today. Hi, Kim. How are you? I'm well. Thank you so much for
2:03.3	having me. I'm excited to be here. I'm super excited to have you here. I actually in preparation for our
2:09.8	conversation today, went back and watched the quick segment on Shark Tank when you were on the show in
2:15.3	2019. And I totally remember you to, you and your husband.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.