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The StoryBrand Podcast

#165: Gary Haugen—What Can Business Leaders Do About Human Trafficking?

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 9 September 2019

⏱️ 32 minutes

🧾️ Download transcript

Summary

It's time for corporations, businesses, and consumers to wise up about how supply chains play a role in human trafficking around the world. While there are more slaves today than ever, Gary Haugen, CEO and founder of International Justice Mission, shares a game plan to stop it. In this critical interview, hear how IJM is partnering with giants like Walmart and Target to clean up supply chains so they don't facilitate human trafficking. You'll also hear how "story" is fueling those efforts. If you're a nonprofit or business owner, you don't want to miss it.

Transcript

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0:00.0

Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose,

0:12.4

noise is the enemy and

0:13.4

creating a clear message is the best way to grow your business I'm your host Donald

0:17.4

Miller I'm joined by my co-host jay jay jay peterson hi jay jay jay jay

0:20.7

jay jay we have a very special show today.

0:23.0

We're going to interview Gary Houghgan.

0:24.0

Yes.

0:25.0

He is the founder and director of international justice mission.

0:28.0

They are a 70 going on 80 million dollar organization fighting slavery around the world, human trafficking and he's been a guy

0:36.2

who's been a hero of mine for a really long time yeah but you and I were just talking and here's the

0:41.6

superpower if you will of Gary.

0:43.7

Yeah. He has a burden and that phrase was given to me by Andy Stanley who he

0:48.7

interviewed and in that interview go back and listen to Andy's interview on this

0:51.7

podcast he talked about how his dad would use the phrase of, you know, that's a very good man, that's a very strong man, it's a very good leader, but he does not have a burden.

1:00.0

And he meant it as kind of a superpower.

1:02.0

Yeah.

1:03.4

That if you have a burden, you're going to drive in the same direction

1:06.5

for a very long period of time.

1:08.0

Well, I heard Gary speak at a conference.

1:10.6

I'm going to guess 15 years ago. he's one of the people who has stuck with me for 15 years because I've heard him since then multiple times and he's I've heard him talk about the same things in different ways but every

1:24.6

single time 15 years ago I started following I. J.M. I think it was around 15 years

1:29.4

ago that I went to the conference, saw him speak, sort of following IJM and all the work they've been doing, and it's been miraculous.

...

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