Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose.

Noise is the enemy and

creating a clear message is the best way to grow your business I'm your

host Donald Miller I'm joined by my co-host

jay jay jay jay jayor hello done and our co-co-co-co-host

koko And our Koko co-host, Koku Koko. Kuku Koko. Kula Kallahan, wow that's a lot of K's. Kuku co-host. Yeah. Into it. Hey Kula Callahan.

Back on the podcast baby.

Did you have you got any more fan mail for me?

For you?

One or two things.

Yeah, so people stop me on the street actually that actually happened they ask when is

Kula gonna be back on the podcast and today we deliver we have answered your prayers

and she's back and we're gonna talk about something that's very interesting to me. I was just with a buddy

fishing in Montana and of course whenever I go fly fishing I think about marketing.

Yes. And the guy that I was on about with the name is Christian

Anderson he's from Indianapolis is a venture capitalist. He gets his haircut at a

place. It opens at 10 a.m. He has to get there at 9 to start standing in line in order to get his hair cut sometime before noon.

And worth it.

I'm like what is that about?

And he said it's just the real deal like these guys are tatted up.

He takes his kids and he has to put

earmuffs on his kids because the language is so foul is in Indianapolis and

...