1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 24 January 2020

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Maarten is founder and CEO of Limecraft, dedicated to giving media professionals the best possible solution to manage their digital workflows. Prior to this, as a programme manager for the R&D department of VRT (the Belgian public service broadcaster), he introduced several innovative technologies in the business, including Artificial Intelligence for computer assisted manufacturing and automatic indexing of audiovisual media. These experiences eventually led to the incorporation of Limecraft and its unique selling proposition.

Author of several distinguished publications and often invited as a speaker to conferences, Maarten is an acknowledged subject matter expert on a range of topics including multimedia techniques, semantic technologies and media production infrastructure. Relying on his critical appreciation of current and future trends, and capitalising on his extensive experience as a systems architect, he strives to move media technology beyond the state of the art.

Transcript

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0:00.0	came out of the broadcasting rooms in these big media companies and said, you know what,
0:03.2	if they're going to be spending a million bucks on custom solutions for managing all these media files,
0:06.6	I'm going to build it ourselves. That's what he did. He left the company now. He's building a company
0:09.7	doing about 175 grand per month, 35 customers paying about, you know, anywhere between 5 and 10 grand per month.
0:15.6	Founded in 2010. Now a team of about 14 people in Belgium, raised $1.1 million to do it, cash flow positive
0:21.6	a little over a year ago.
0:22.7	Three-xing year over a year.
0:24.3	They're not measuring churn.
0:25.9	It's small to the point where it's not something they're focused on.
0:28.7	However, they're looking at scaling over the next six to 12 months and then deciding at the end of that what they want to do next.
0:33.2	Hello, everybody.
0:33.8	My guest today is Martin Verwast. He's the founder and CEO of a company called Limecraft,
0:38.1	dedicated to giving media professionals the best solution possible to manage their digital workflows.
0:42.3	Before this, as a program manager for the R&D Department of VRT, which is the Belgian Public Service broadcaster,
0:48.1	he introduced several innovative technologies in the business, including AI for computer-assisted manufacturing
0:52.8	and automatic indexing of audio visual media.
0:56.5	Martin, are you ready to take us to the top?
0:58.6	Yeah, sure.
0:59.2	All right, what is Limecraft and how do you guys make money?
1:01.9	What's your revenue model?
1:04.2	Limecraft is an online cloud-based platform for producers of audio, visual, material, television television film, the high-end stuff.
1:13.5	It's an online platform because it's a world of more and more freelancers and co-producers
	...

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