164. How to Create a Mission Driven Culture and Community within Your Coaching Business with Cody McBroom
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 28 September 2020
⏱️ 53 minutes
🧾️ Download transcript
Summary
Cody McBroom is back for a Flow State record 4th time today and we know how much you guys love having Cody on this platform. Cody's last time on was just at the beginning transition from Boom Boom Performance to Tailored Coaching Method so we wanted to have him on again to discuss how it has progressed since and man... are you guys in for a treat today. If you are looking to create a heart and mission-driven coaching business where your clients and fans feel like they are apart of your culture and community, this is the episode you need to listen to.
Time Stamps:
(1:38) Importance of Culture and Community
(6:00) Mindset Shift from "I" to "We"
(18:00) It Takes What It Takes by Trevor Moawad
(18:30) The Benefit of Hiring a Sales Person
(23:13) Leaders out of Managers
(25:51) Unique CSO Position at Tailored Coaching
(32:00) Entrepreneur vs Intrapreneur
(39:10) Doing the Boring Shit
(48:48) How to Gamify Things in Life
(51:49) Where to Find Cody
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What is up, Cody? So welcome to the podcast. Aaron and I here with Cody McBroom, our good friends who, a lot of you guys, I'm sure, who listen to the podcast regularly, you probably know who Cody you see, not only our industry, not only the |
| 0:21.9 | application side to nutrition coaching, but also your business mind and personal development mind |
| 0:26.7 | is something we value just so greatly here. But for anybody who hasn't heard of Cody, just to give |
| 0:30.9 | you a little background. So he is a founder and director of coaching for the tailored coaching |
| 0:36.1 | method. It's a world or now fitness transformation company that specializes in individually prescribed plans, periodized for sustainability |
| 0:43.1 | and delivered through constant connection-based coaching. |
| 0:47.3 | He's also the host of the Boom Boom Performance Podcast, and he's someone who Aaron and I have |
| 0:51.1 | grown to become very fond of over the year, somebody who we highly respect in this industry and excited to have you back, man, and pick your brain. I appreciate it. |
| 0:58.4 | It's an honor to be here four times. And I could, I'll be here 10 times if you guys. I love |
| 1:03.6 | talking to you guys. So it's an honor. I'm sure that'll be the case eventually. What's funny, |
| 1:07.1 | I didn't even like look to see what Jordan had put together, what we're going to talk about. |
| 1:11.7 | I just like pulled this up and I was like, okay, we're talking about business today. And we can go any |
| 1:15.4 | direction with you like Jordan said, whether it's nutrition or business or personal development, |
| 1:20.2 | but I just like sat on this chair and I was like, whatever comes out is going to be good value and I'm |
| 1:23.8 | excited. Yeah. And that's how it always is. I love that. Someone we want to ask you |
| 1:28.0 | about first is something that we not only preach within our own coaching company, but to our IFCA |
| 1:31.9 | community, our clients, is the importance of community and culture and how you kind of establish that |
| 1:37.1 | and allow that to flourish amongst your clients, how that kind of translates between your coaches |
| 1:41.6 | and how things get done. And so specifically with |
| 1:44.4 | this question, like internally, right, you create a lot of culture for your clients. And I think that |
| 1:48.3 | puts you, it not only enhances clients' results in the forefront, but it also creates more client |
| 1:53.3 | experience, right? Like the experience of how they actually attribute those results are important. |
... |
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