This is Alan Adamson, co-author of Shift Ahead,

how the best companies stay relevant in a fast-changing world,

and you are listening to the Marketing Book Podcast.

Welcome to the marketing book podcast helping you keep up with the smartest

thinking in the quickly changing field of modern marketing and now here's

your host Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of

10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in the

quickly changing field of modern marketing and sales.

Don't worry about taking notes.

You can find links to everything linkable in this episode's

show notes at marketingbook podcast.com. And since you are a listener to the marketing book podcast,

if I can recommend a specific marketing or salesbook or some other helpful

resource that I know of for whatever situation you find yourself in, feel free to connect

with me on LinkedIn where we can chat and I'll try to point you in the right direction.

And now on with the show.

Today we welcome Alan Adamson to the marketing book podcast to talk about the new book that he has co-authored with Joel Steckle

shift ahead how the best companies stay relevant in a fast-changing world.

Alan is a branding expert of Forbes.com colonist and the author of other books including

Brand Simple and Brand Digital.

And he is the co-founder and managing partner of Metaphores, a new marketing and product consultancy which takes a

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