Hi, this is Anne Barr Thompson, author of Do Good, embracing brand citizenship to

fuel both purpose and profit, and you are listening to the Marketing Book

Podcast.

Welcome to the marketing book podcast helping you keep up with the smartest

thinking in the quickly changing field of modern marketing and now here's your

host Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast,

which was named by LinkedIn as one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in the quickly changing field of modern marketing and sales.

Don't worry about taking notes. You can find links to everything linkable in this

episode's show notes at marketingbook podcast.com and since you are a

listener to the marketing book podcast if I can recommend a specific marketing or sales book or some other helpful resource that I know of

for whatever situation you find yourself in,

feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction.

And now, on with the show. Today we welcome Anne Barr Thompson to the marketing book podcast to talk about her new book Do Good,

Embracing Brand Citizenship to fuel both purpose and profit with more than 25 years of

experience as a global brand strategist and is an accomplished researcher,

writer, and speaker and the pioneer of the strategic framework of brand citizenship.

A former executive director of strategy and

planning and head of consulting at Interbrand, the world's leading brand

consultancy, and founded 164th, a boutique consultancy to integrate cultural shifts

and a social conscience into brand development.

...