Hi it's Dave Matts and co-author of Sandler Enterprise Selling, winning, growing, and retaining major

accounts and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Birdette.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of

10 podcasts that will make you a better marketer. My goal for this

podcast is to help you discover new ideas about what's actually working in the

quickly changing field of modern marketing and sales. Don't worry about

taking notes. You can find links to everything linkable in this

episode's show notes at marketingbook podcast.com. And since you are a

listener to the marketing book podcast, if I can recommend a specific marketing or

salesbook or some other helpful resource that I know of for whatever situation

you find yourself in.

Feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction.

And now, on with the show.

Today we welcome Dave Mattson to the marketing book podcast

to talk about the book he is co-authored

with Brian Sullivan, Sandler Enterprise Selling, Winning, Growing, and Retaining Major Accounts.

Dave Mattson is the CEO and president of Sandler Training, the largest global provider of sales and management training in the world, with over 250 operating units in more than 32 countries.

Dave first met the famous founder of Sandler training,

David Sandler, in 1986, went to work for him in 1988

and was eventually chosen to lead the company.

...