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SaaS Interviews with CEOs, Startups, Founders

1627 How He Spent $200k/mo To Build $9M ARR Workflow Automation Software

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 7 January 2020

⏱️ 13 minutes

🧾️ Download transcript

Summary

Suresh Sambandam is the Founder & CEO of OrangeScape, makers of KiSSFLOW, a disruptive, SaaS-based enterprise-level work automation and collaboration platform with more than 10,000 customers across 160 countries. He is an expert and renowned entrepreneur on a mission to democratize automation and create immersive work experience for enterprises of all sizes.

Transcript

Click on a timestamp to play from that location

0:00.0

launched orange scape back many years ago in 2012 now over 1,500 customers paying 500 bucks a month,

0:05.1

doing about 750 grand per month in revenue for about a $9 million run rate, hoping to break 10

0:09.5

by March of 2019. They're up almost 160% year over year, so December 2017 doing about 300 grand

0:15.6

per month. Most of their growth coming from organic SEO, or they rank for over 3,000 keywords

0:19.6

between spots 1 through 20 on Google.

0:21.8

Also spending about 200 grand per month on direct paid. Captera alone is 15 grand per month. They've

0:26.4

been profitable for the last three years, raised only a million bucks about six, seven years ago,

0:30.5

a team of 150 people in spread out across many remote locations, net revenue retention of 125%

0:36.9

again, four to six month payback,

0:38.5

as they look to help companies scale effectively, especially ones that are focused on

0:44.6

driving additional seats and automating their workflows and reducing chaos.

0:53.2

Hello, everybody.

0:53.7

My guest, Dei Suresh Sambandam.

0:55.9

He is the founder and CEO of Orange Escape,

0:58.2

makers of Kisfo,

0:59.2

disruptive SaaS-based enterprise level work automation

1:01.2

and collaboration platform with more than 10,000 customers

1:04.1

across 160 countries.

1:05.6

He's an expert and around entrepreneur on a mission

1:07.2

to democratize automation and create immersive work experience

1:10.4

for enterprises

1:11.2

of all sizes.

...

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