Fluid UI now serving 18,000 customers over 750,000 free signups.

They each pay about 15 bucks a month for about 250 grand a month in revenue.

The problem is churns too high, and that's kind of a nature of the prototyping tool, right?

So they've been flat year over year, but they are cash flow positive, 500,000 bucks raised,

team of eight between Dublin and Poland, looking at new products to add on to really kind of expand

revenue, get new customers, looking at new products to add on to really kind of expand revenue,

get new customers, going to new spaces.

Currently on the current, again, on the current product, spending about 40 bucks to get a new customer, so about a three-month payback period.

Hello, everybody.

My guest today is Dave Carney.

He's the founder of a company called FluidUI.com, a software prototyping tool that has

helped over a quarter of a million product managers, entrepreneurs and product visionaries to create and communicate their ideas.

He cares most about great usability-efficient product development processes and socially

responsible companies. Dave, are you ready to take us to the top?

I am indeed.

Okay, so should people think of this kind of like a mock-up tool or a prototyping tool or how do you

think about it?

Yeah, I mean, fluid-wise a prototyping tool, mainly focused on kind of like a mock-up tool or a prototyping tool or how do you think about it? Yeah, I mean, Fluidua is a prototyping tool, mainly focused on kind of product designers,

product managers, and early stage entrepreneurs. Okay. And the way that you make money so you can

support and reinvest in growth is what? Is it a SaaS company? It's a SaaS company. It's a monthly

subscription, yeah. I see. Okay, so kind of give us an

idea. On average, what do people pay for a month for this? So the base price is $15 a month or $100 a

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