162. Would You Merge Your Business With A Friend's? These Two Pulled It Off In 108 Days

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 3 October 2022

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We're excited to share our very first merger case study on the show - specifically, how Emily Hall, a presentation designer, and Heather Sager, a speaking coach, merged their two existing successful businesses into one - all in 108 days - that’s barely over 3 months, to put things into perspective. The Speaker Co. is a presentation company focused on helping entrepreneurs create and deliver obsession-worthy presentations that make people fall head over heels for them and their offers. Anchored by its flagship program, The Speaker Society, The Speaker Co serves entrepreneurs with consulting and design services in the The Speaker Studio and through a range of in-person and virtual events. In our candid conversation, you’ll get to hear the month-by-month timeline of how the 108 days of this merger played out from initial idea to the pair’s public launch. If you’re entering or thinking about entering into any sort of business partnership, whether affiliate, joint venture, merger, or co-founding, listen to Emily and Heather’s tell-all for a crash course on what to avoid and what works. Thank you to our sponsors: Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastrise Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTC Check out all the ways Basecamp can increase your business’ productivity when you sign up for a free trial at www.basecamp.com/ctc! Connect with Emily + Heather: www.thespeakerco.com For tickets to their Arizona event, send them a DM voice message at www.instagram.com/thespeakerco/ www.instagram.com/theemilyhall/ www.instagram.com/theheathersager/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:07.7	You're listening to Keep a Cold of CEO, episode 162. I'm excited to share our very first merger case study on the show, specifically how Emily Hall, a presentation designer,
1:12.0	and Heather Sager, a speaking coach, merge their two existing successful businesses into one,
1:17.5	all in 108 days. That's barely over three months to put things into perspective.
1:23.3	The Speaker Co is a presentation company focused on helping entrepreneurs create and deliver
1:28.2	obsession-worthy presentations that make people fall head over heels for them and their offers.
1:33.9	Anchored by its flagship program, The Speaker Society, the Speaker Co, serves entrepreneurs with
1:38.9	consulting and design services in the speaker's studio and through a range of in-person and virtual events.
1:45.3	In our candid conversation, you'll get to hear the month-by-month timeline of how the
1:49.7	108 days of this merger played out from initial idea to the pair's public launch.
1:55.6	If you're entering or thinking about entering into any sort of business partnership,
1:59.7	whether affiliate, joint venture,
	...

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