163. Want To Scale a Luxury 1:1 Service Past $500K? This 7 Figure Photographer Created An Experiential Model That Can Serve 100 Clients At Once

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 10 October 2022

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you scale a luxury 1:1 service without sacrificing quality, pricing integrity, or burning out? Today’s case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers (NAPCP), co-founder of Atlanta-based Park Studios and founder of Alice Park Photography and Creativity Camp, switched to a volume-based, experiential business model that doubled her studio’s revenue from $500,000 to 7 figures in less than 2 years. Instead of shooting a handful of clients per month, Alice and her team of associate photographers are now able to serve 100 clients a day through one-of-a-kind portrait experiences Park Studios creates for families, where the session & photos are surprisingly only a small fraction of the value clients gladly pay and continue to come back for. In addition to her work as a photographer, alongside her husband Kyu, Alice is one half of a powerhouse husband-wife team committed to educating and giving back to the international network of Creatives by hosting The Elevate Summit, taking place this January, 2023 in Nashville, Tennessee. Ellen is honored to be one of the speakers for this event and if you’d like to save $200 off your ticket to join us in-person, you can use the code ELLEN200 to reserve your spot at letselevatetogether.co. Connect with Alice: https://www.aliceparkphotography.com/ https://www.instagram.com/alicepark https://www.napcp.com/ https://www.instagram.com/napcp Creativity camp: https://www.creativity-camp.com/ https://letselevatetogether.co/ Use code 'ELLEN200' for $200 off your ticket! https://www.parkstudios.co/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, Episode 163. How do you scale a luxury one-on-one service without sacrificing quality, pricing, integrity, or burning out?
0:10.5	Today's case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers, or Knapp, for short, co-founder of Atlanta-based Park Studios and founder of Alice Park
0:22.8	Photography and Creativity Camp switched to a volume-based experiential business model that doubled
0:29.1	her studio's revenue from $500,000 to seven figures in less than two years. Instead of shooting
0:35.9	a handful of clients per month, Alice and her team of
0:38.9	associate photographers are now able to serve 100 clients a day through one-of-a-kind portrait
0:44.8	experiences. Park Studios creates a few times a year for families, where the session and photos are
0:50.4	surprisingly only a small fraction of the value clients gladly pay and continue to come
0:55.6	back for. In addition to her work as a photographer, alongside her husband, Q, Alice is one half of
1:01.9	a powerhouse husband-wife team committed to educating and giving back to the international
1:06.9	network of creatives by hosting the Elevate Summit, taking place this January,
1:12.3	2023 in Nashville, Tennessee. I'm honored to be one of the speakers for this event,
1:17.6	and if you'd like to save $200 on your ticket to join us in person, you can use the code
1:23.2	Ellen 200, that's spelled E-L-L-E-N-200, like the number, 2-00, to reserve your spot at
1:30.7	let's elevate together.com. That's spelled L-E-T-S-E-L-E-V-A-T-E-T-O-G-E-H-E-R. We'll also link that for you in the
1:42.6	show notes.
1:46.0	Welcome to Cubicle to CEO, the podcast.
1:49.1	I'm your host, Ellen Yin.
1:50.9	I quit my job without a backup plan and bootstrapped my first $300 freelance project into
1:56.1	$2 million in revenue by age 28.
1:59.0	On this show, you'll hear weekly case study interviews
2:01.5	with leading entrepreneurs and CEOs who share one specific strategy that successfully grew
	...

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