161. Jaclyn Johnson Sold Out A 1,500 Person Create & Cultivate Event That Made 7 Figures with ZERO Ads

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 26 September 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 - her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic in-person experiences and conferences featuring celebrities and influential leaders you know and love. Today’s case study details how they sold out their largest conference ever - a 1,500 person event that generated 7 figures in revenue between ticket sales and dreamy partnerships - all with ZERO ads. Jaclyn is one of my favorite mentors I’ve worked with and a branding genius. Our conversation today will give you an inside look at how Create & Cultivate sets the creative bar for in-person events so you can borrow their best ideas to sell out your next event! By the way, join me in congratulating Jaclyn on the recent launch of her newest business venture, Maie Wines. As a special treat for our community, you can use the code PODCAST10 at drinkmaie.com to save on your first order of their single-serve wines! Connect with Jaclyn: Buy Jaclyn's book ‘Work Party’: https://amzn.to/3qYmxjB Save 10% off Maie Wines with code PODCAST10: https://drinkmaie.com https://instagram.com/jaclynrjohnson If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocalda CEO, episode 161.
0:04.0	Jacqueline Johnson is a serial entrepreneur who launched and sold two self-funded companies
0:08.9	before the age of 35.
0:11.1	Her last exit was for Colt favorite brand, Create and Cultivate, which sold for $22 million.
0:17.7	Create and Cultivate serves a community of more than 1 million women and is best known for their highly
0:22.4	aesthetic in-person experiences and conferences featuring celebrities and influential leaders you know and love.
0:29.5	Today's case study details how they sold out their largest conference ever, a 1,500-person event that
0:35.7	generated seven figures and revenue between ticket sales and
0:39.4	dreamy partnerships, all with zero ads. Jacqueline is one of my favorite mentors I've worked with and
0:46.0	a true branding genius. I do not say that lightly. Our conversation today will give you an
0:51.2	inside look at how create and cultivate sets the creative bar for
0:55.1	in-person events so you can borrow their best ideas to sell out your next event. By the way,
1:01.5	join me in congratulating Jacqueline on the recent launch of her newest business venture, May
1:06.6	wines. As a special treat for our community, you can use the code Podcast 10 at DrinkMay.com
1:13.3	that's spelled Drink, D-R-I-N-K-May.com to save on your first order of their single-serve wines.
1:25.6	Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a
1:31.7	backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:38.7	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs
1:43.4	who share one specific strategy
1:45.5	that successfully grew their business revenue. Skip the expensive and time-consuming learning
1:50.7	curve of testing everything yourself by borrowing what actually works from the best and brightest
1:55.8	mentors. You'll also get a front row seat to my founder's journey through transparent
	...

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