This is soon you co author of Iconic Advantage. Don't chase the new, innovate the old and you are listening to the marketing book podcast.

Welcome to the marketing book podcast helping you keep up with the smartest

thinking in the quickly changing field of modern marketing and now here's your

host Douglas B Birdette.

Hello, thanks for joining me on the marketing book podcast,

which was named by LinkedIn as one of 10 podcasts

that will make you a better marketer.

My goal for this podcast is to help you discover new ideas. that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working

in the quickly changing field of modern marketing and sales.

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And now on with the show.

Today we welcome Soon You to the marketing book podcast to talk about the new book he has co-authored

with David Burrs iconic advantage don't chase the new innovate the old soon

you is an international speaker and best-selling author on Innovation and Design who's been featured

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