This is David Acker, author of Creating Signature Stories, Strategic Messaging that Energizes, Persuades,

and Inspires.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast,

helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast, which was named by LinkedIn as one of 10 podcasts. Thanks for

the marketing book podcast which was named by LinkedIn as one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas

about what's actually working in the quickly changing field of modern marketing

and sales. Don't worry about taking notes. You can find links to everything linkable in

this episode's show notes at marketingbook podcast.com and since you are a listener to the marketing book podcast,

if I can recommend a specific marketing or sales book

or some other helpful resource that I know of for whatever situation you find yourself in.

Feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction.

And now, on with the show.

Today we welcome David Acker to the marketing... Now on with the show.

Today we welcome David Acker to the marketing book

podcast and talk about his new book,

Creating Signature Stories, Strategic Messaging

that energizes, persuades, and inspires.

David Acker is a professor emeritus at the Haas School of Business,

...