Today's guest pays millions of dollars to Amazon sellers to buy their brands, and he's going to tell you exactly what you need to do if you eventually want that kind of payday.

How cool is that?

Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted, and

unrehearsed, organic conversation about serious

strategies for serious sellers of any level in the e-commerce world.

And we've got somebody who definitely helps serious sellers out there.

Chris, Chris, how's it going?

Good.

Bradley, how you doing?

Pretty good, pretty good.

Now, today we're going to be

talking all about, you know, like getting your, your Amazon business ready for, for potential

sale. But before we get into your history and the nitty gritty of this, let's just start off

the episode with a bang. Can you give us like maybe your your best tip as far as what an Amazon

seller needs to concentrate on if they eventually,

if they're building their business up to eventually sell.

Yeah, absolutely.

So we are looking for businesses that have built a winning product and winning skews or Aes

right.

So we really want to find companies out there who are leading in organic search,

who have great ratings and reviews, low return rates,

...