This is Debe Ghagish, author of Rise of the Revenue Marketer, and you are listening to the

Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett. Hello, thanks for joining me on the marketing book podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better marketer.

My goal for this podcast is to help us both discover new ideas about what's actually working

in the quickly changing field of modern marketing and sales.

Don't worry about taking notes.

You can find links to everything linkable in this episode's show notes

at marketingbook podcast.com and if I can recommend a specific marketing or

salesbook or some other helpful resource that I know of for whatever situation you find yourself in please feel free to message me on LinkedIn

And if we're not connected there yet just send me a connection invite and now on with the show

Today we welcome Debbie Gagish to the marketing book podcast to talk about her book,

Rise of the Revenue Marketer.

Debbie is the chief strategy officer of the Petowitz group and is a nationally recognized expert innovator and speaker on revenue marketing with more than 30 years of sales and marketing experience applying strategy, technology, and process to help B2B companies

drive revenue growth.

And interesting fact, she is also a PhD candidate and her dissertation topic is how the

CMO adopts financial accountability in an e-marketing environment.

Debbie, congratulations on Rise of the Revenue Marketer and welcome to the marketing book podcast.

Thank you, Doug, and you met me feel really old. 30 years doing this.

Oh boy. I did start when I was 11 just to let everybody know. Okay yeah so you've got like one

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