Okay, so let me ask you this. Let me ask you this. Why did you guys start your

podcast? To create something for fun. Okay, listen, this is everything. This is the

if you guys listen to nothing else on this podcast but this is this is the secret to the

universe if you're doing something because you enjoy doing or not enjoy doing it right

if you're trying to make a business out of it, the only reason to do anything

is because of how it will serve your customer. Period. Right? So if you're thinking

about a podcast, you've got to to think I the reason I started a

podcast is because I exactly I wanted to create some value for my customer I

wanted them to be able to listen to it and change their lives if you're an artist

this is I was just coaching an artist about this and she was saying I just love to paint and I said you have to be, that's great, just paint. But if you want to make a business about it, you have to think about that customer and what they're going to love. It's not

always and I think that's one thing that life coaching gets like a bad rap about

that we're all just self-indulgent that all we do is think about what we want to do all the time and you can't just think about what we want to do all the time.

And you can't just think about what you want to do all the time if you want to have a business.

You have to think about relentlessly serving your customers.

All I think about all day is how can I help them? How can I help them? How can I help them. How can I help them? How can I serve them?

That is how you build a business and you want to create something that's like and that's a huge

piece of it right being creative. But you can't just be creative for creative sake. You have to be

creative because you know someone else will be served and benefited by it.

Hello and welcome to Being Boss, a podcast for creative entrepreneurs.

I'm Emily Thompson and I'm Kathleen Shannon.

I'm Brooke Castillo and I'm being boss.

Today we're talking about building a customer focused business, not being okay with just doing what's easy

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