16: The Go Giver: PROFIT by GIVING with Bob Burg
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 1 May 2017
⏱️ 29 minutes
🔗️ Recording | iTunes | RSS
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Summary
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today's business leaders and broadcast personalities to even a former U.S. President.Â
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition with a foreword by Huffington Post founder and publisher, Arianna Huffington.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.Â
"Giving is one of the absolute keys to success."
As explained by Bob himself, a "go-giver" is someone who shifts their focus from getting to giving, and by giving he means, "constantly providing value to the marketplace."
With his own incredible success, Bob is the perfect man to get advice from. Setting yourself apart from the "others" in the business world, means that you must provide something that makes people feel as if it is more valuable for them to buy from you, than it is to NOT buy from you. You with me?
No if's and's or but's, "The entrepreneur, or salesperson must make their main focus the consumer."
Starting out on the Late Night News, Bob shares that the field of broadcasting just wasn't his thing and continued on to salesÂ
"With minimal training in sales, I floundered for a bit at first."
But due to his resourcefulness and the drive to become better, it didn't take long for him to master the business.
Where you are in life and your business now is not the end result if you do not want it to be. Figuring out what your consumer wants + needs + desires, is the equation that will take you straight to the top!
So, for all of you future entrepreneurs out there, Bob serves us today with some of the best-ever advice given…
"Don't make your target to make money, make your target serving others. The money is the reward for hitting the target, but it is not the target itself."Â
In This Episode You Will Learn:
Reading
Knowledge
Business
Entrepreneur
Giving
Wealth
Serving
Happiness
Marketplace
Sales
Productivity
Goals
AchievementÂ
Resources:
Endless Referrals, by Bob Burg
The Go Giver, by Bob Burg
Richest Man in Babylon, by George Clason
The One Minute Series, by Kenneth Blanchard
How to Master the Art of Selling
Transcript
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| 0:00.0 | Welcome everybody this is for the love of money where we are making you |
| 0:08.6 | unapologetic about your pursuit of success by sharing the tools, tips, and stories of those who have already made it. |
| 0:16.5 | My name is Chris Harder, and each week I will bring you incredible guests |
| 0:21.2 | in order to prove that when good people make good money they do great things. |
| 0:32.3 | Hey, everybody welcome back to another awesome episode of for the love of money now this |
| 0:37.8 | one is a rather special one for me because I get to sit down today and talk with somebody who wrote one of my favorite all-time books, |
| 0:47.0 | The Go Giver. Now, I found this book during my 30 books and 30 days campaign that I did a couple years ago and this was one of the |
| 0:54.4 | books that all of a sudden about halfway through made me take notice that giving was the common |
| 0:59.7 | thread through every single book that I was reading as they started to unfold. So I sit down |
| 1:05.4 | with best-selling author Bob Berg and we talk about things such as why people buy |
| 1:10.6 | from you. He literally teaches you what will make people buy from you if you |
| 1:14.7 | have a product to sell. We talk about the concept of drive-by mentors and why they are so |
| 1:20.4 | important. We talk about why professional athletes and actors and actresses |
| 1:25.4 | make more money than people in sometimes noble careers such as you know being a |
| 1:31.4 | teacher or a nurse. A lot of times people have questions |
| 1:34.0 | around that and we actually do a deep dive on that explaining the difference and why |
| 1:38.0 | that occurs in today's society and then make sure you stick with us to the end. |
| 1:43.0 | Because Bob even takes issue with a term that I use, |
| 1:48.0 | giving back. |
| 1:49.0 | It's really interesting to see his feelings on the term giving back. So stick with us to the end. |
| 1:55.4 | There's some great nuggets in here. You're gonna love some of the takeaways and I |
| 1:59.5 | can't wait to get started. Let's go. Hello everybody, it is my pleasure to welcome best-selling author of the go-giver Bob Berg onto For the Love of Money. |
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