Today's episode is brought to you by Shopify, the number one e-commerce platform in the world for building your business and selling your products. More about them later. Also later, I'll tell you a little bit more about our newest sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is brought to you by Rella, which,

if you are a social media manager, is going to be a game changer for organizing and staying

on top of all of the content that you are creating, planning, and posting. But I'll tell you more

about them later. According to Adam Luzeri, the head of Instagram, there are two different forms

of engagement that determine how many views your post gets. And the first one varies depending on where your audience is going to be coming from.

If your post gets a lot of likes, then the Instagram algorithm will push your post out to more existing followers.

If your post gets a lot of shares, then the Instagram algorithm will push it out to more non-followers.

That is the overall best form of engagement, either a like or a share, depending on which

kind of person you're trying to reach.

But the second most important form of engagement, whether you're trying to reach followers

or non-followers, is viewer retention.

Basically, how long are people watching your videos?

Sure, a lot of people might stop their scroll for just a second because you got a strong hook, but are they actually watching to the end? If you can increase the retention on your reels, I guarantee you'll get more views. And so in today's episode, I'm going to share with you the exact formula that I use to increase the retention on my videos. This is the sort of thing that you want more of. You want more tips, strategies, and ideas for growing your small business on social media.

Hit that subpo. increase the retention on my videos. And if this is the sort of thing that you want more of, you want more tips, strategies, and ideas for growing your small business on social media, hit that subscribe button because every single week here on this podcast, that's exactly what I put out. But before we even get into the formula for today's episode, I have good news for you. And that is that increasing retention has nothing to do with camera quality. It has nothing to do with

hashtags. It has nothing to do with finding the latest trending audio. I would even argue that it has

very little to do with the topic of the video itself. Instead, increasing your video's retention

is all about one thing, and that's curiosity. If you can create more curiosity, not just in your hooks, but throughout your entire video,

that is how you'll get people to stick around.

And ultimately, creating this high curiosity content that keeps people watching,

it increases of retention and it's borderline addictive,

uses the following formula that I'm going to call the three S's.

The first S is structure.

...