They are serving 250 customers, helping them really get feedback on their onboarding and recruitment

process. They really specialize there as he's focused as customer rates. They each pay about

$600 bucks per month. So doing about $150 grand per month right now in revenue, that's up from

about $100,000 per month, just a year ago. So good growth. They've raised $750,000 in equity capital,

another $1.5 million in terms of a loan from the government there in

Europe. They were burning about, call it 40, 50 grand per month, which obviously they can do because

they raise capital. As they look to scale, especially in the States, team of 35 people right now

between Europe and Romania, 10% revenue churn per year, but that cohort also expands by 10%, so 100% net

revenue retention, willing to spend up to $9,000 to get a

$600 a month customer. So 16 month payback period as they look at taking over the review space.

Hello, everybody. My guest today is Lars Van Weren. He's a SaaS founder with a passion for

employee engagement. He's an ex-Google sales manager focused on making feedback better for everyone.

Currently living in Amsterdam father of two daughters and building starred.com.

Lars, are you ready to take us to the top?

Absolutely, Nathan.

All right.

What is starred and what's your business model?

How do you make money?

Yeah, so Star is a software as a service company.

And what we see is that every company needs feedback from their clients but clients are

pretty reluctant to fill in your very old-fashioned and never-ending surveys so yeah we try to make

feedback better for everyone and we do that by making it very personal very short and sweet and with

...